ACEINNA, Inc. is leading MEMS based sensing solutions company, with products focusing on the precision Inertial Navigation, precision RTK GNSS positioning, and current Sensing Technologies that are essential to next generation cars, robots and other autonomous applications. Our product lines cover MHz bandwidth Magneto-Resistance (MR) based electric current sensors, high-performance open source Inertial Measurement units (IMUs), Real Time Kinematic (RTK) navigation systems, and centimeter-precision positioning services. While ACEINNA’s products and technologies are built on years of innovation and development efforts, we pride ourselves on being innovative, fast growing and a technology-driven company. Our passion is to create winning products, provide customer satisfaction, generate financial return to our investors and offer a rewarding and exciting work platform for our employees. If you love technology, innovation, collaboration and have an entrepreneurial mindset this environment is for you.

Summary

As the Director of the Current Sensors Product Line, you will have responsibility for end-to-end product marketing for innovative applications like cutting-edge SMPS for servers, UPS, and Motor Drive systems. Beyond this, you will also conquer new markets and applications. You will team-up with highly motivated colleagues in a cross-functional setup and further develop a compelling business within the megatrend of car electrification. You will be part of an exciting mission making an impact.

Responsibilities

• Drive our understanding of applications and the derived market including trends and end-customer needs by building excellent, lasting relationships and applying proper analytical skills in the context of WBG material like GaN and SiC designs where our current sensor application applies.

• Identify sweet spots on where to enter with novel system solutions and set priorities

• Define required products including e.g. target costing and definition of winning product specifications jointly with technical marketing

• Define the value proposition for the product and develop the initial market introduction plan (4Ps) Price, Product, Promotion and Placement so that our offering meets specific customer needs or demands.

• Develop and manage a business strategy for the product portfolio to ensure the best positioning in the marketplace, drive revenue growth and increase profitability

• Act as project owner for R&D projects and orchestrate marketing efforts and deliverables (business case development, requirements gathering) during the development milestone process

• Develop go-to-market strategies for new solutions inclu­ding assessment of alternatives, benchmarking with competitors

• Co-operate intensely with external and internal partners, e.g. related to providers of complementary parts and multipliers

• Drive revenue for specific new applications / markets together with sales& field application engineering teams

• Represent the Product Line to internal and external partners worldwide

The Person

You are a proactive, self-driven character striving to get things done. You enjoy working in a complex, demanding field of work, are flexible and work well under stress. You feel attracted by new ways and novel solutions and want to make a real impact. As an empathic marketing person and business developer, you recognize profitable and strategic business opportunities and realize them thanks to strong decision-making and managerial skills, even in uncertain situations. You are able to think and act on a strategic and tactical level. As a strong team player, you furthermore show an open and convincing personality.

Qualifications

• A  master’s degree in electrical engineering, microelectronics, or economics with a strong familiarity of the semiconductor environment market

• Knowledge on semiconductors, especially power semiconductors based on WBG; insights in Gallium-Nitride and Silicon Carbide is a strong plus

• 8+ years of experience in product marketing, business development or application engineering, ideally a mix of it

• Experience on marketing not only product, but system benefits

• A proven track record for achieving sustainable results in dynamic markets, from business idea executed to revenue stream

• Ability to lead cross-functional teams and to resolve potential conflicts

• At least basic know-how in electronics

• Willingness to travel